Online Advertising vs TV Advertising

Commercials are everywhere around us, at the subway, on the bus, at the TV and all over the internet. Advertising has grown and has developed tremendously over the last few years, a boom that was partially allowed by the emergence of the internet as the main means of communication. But advertising was not always done on the internet and a niche so old as advertising has always adapted to the new opportunities available thanks to the technological development. Here one can read more about TV advertising in comparison with online advertising. Read on and find out more about how advertising used to be dealt with and what are the main advantages and disadvantages between TV advertising and web advertising.

Despite the popularity of internet advertising, TV advertising has always been considered the most effective ways to inform of persuade large audiences. This general consensus is highly reflected by the prices that TV networks charge for commercial airtime, especially during the most popular TV events. For instance, it is said that the annual Super Bowl football game is one of the most popular TV events in the United States, throughout the year. This is consequently the time when TV networks are inclined to charge more for the commercials as well. It has been estimated that the average cost of a single 30 second TV spot during this game was worth $3 million in 2009. The idea behind TV advertising has always been that people and thus potential customers are most likely to watch a popular TV show or event that is featured on TV. This means at the same time that more people will view the advert and increases the chances that more people would buy that specific product or service. Unlike internet advertising, TV advertising also consists of introducing a song or jingle which is easy to remember and which cause listeners to relate to the product.