Opt In Email Advertising

Online advertising has become of the most preferred ways to transmit commercials of to inform people about various causes or issues. Advertising has always been a way to transmit information or to persuade people to buy a certain product or service. There are many ways in which web advertising may be performed and this is basically the result of the wide opportunities that are provided by the internet to advertising companies. One of the common ways of doing web advertising is by using one’s email address. This practice is called email advertising or email marketing.

There is an ethically correct ways to receive advertisements through the email and this is called opt in email advertising or permission marketing. This is a practice which allows advertising via email and it requires the permission of the user, otherwise it is considered spam. This method of internet advertising, although quite popular and beneficial because of the increased number of individuals who may subscribe, comes with a disadvantage and that is the fact that the user or recipient must give his consent. It is however considered ethically correct and it may very well be more efficient in persuading potential clients as they are more likely to read the emails, and not delete them without opening them as it happens often in the case of spam.

The opt in email advertising has been introduced from a desire to increase the satisfaction between consumers and marketers. This can also be enhanced by more personal emails which can have a greater impact on the recipient, especially when compared to the emails sent to an untargeted client. Opt in email online advertising is covered by relevant legislation in many countries around the world. Within the European Union, there is a directive prohibiting the use of email addresses for marketing purposes unless the recipient has previously agreed to receive them. A similar law exists in the United States as well.