Types Of Web Advertising

Online advertising has become increasingly popular ever since the boom of the internet. The great benefits of web advertising include cost benefits as internet advertising tends to be cheaper than any other type of advertising but also visibility issues. Given the large number of internet users from all over the world, the internet is able to provide unimaginable number of potential viewers of an ad. As there are many ways to make a product, service or idea introduced to an internet user, this page is aimed at explained what the main online ads that might pop up on one’s screen are.

There is the floating ad which is basically a type of ad moving on the screen or which floats above the content. Then, there is the expanding ad which is able of changing size and which may be maximized or minimized depending on whether the user is interested in it or not. There is also the polite ad, a type of ad that is generally larger and which is downloaded in smaller pieces to minimize the disruption of the main content of the web page. The wallpaper as is the ad with a changing background, depending on whether the viewer’s web page has changed or not. The trick banner is the common message alert that pops up on one’s screen. These banners usually notify the user of an error or of supposedly winning something. The banner appears as a dialog box with buttons. The pop-up and pop-under are ads that open in front of the current window and one that is sent behind the main window, respectively. Video ads include static or animated images or even actual video clips.

Last but not least, there is e-mail advertising which is commonly increasing as part of web advertising. When one subscribes to e-mail newsletters, e-mail advertising is called ‘opt in advertising’, otherwise it is considered spam.