Viagra Advertising

There have been many factors that contributed to the success of Viagra (Sildenafil Citrate), and even chance had a lot to do with the development of this erectile dysfunction drug. However, the advertising machine that Pfizer set in motion takes a lot of the credit. For instance, choosing the right spokesmen such as Pele and Bob Dole. The first, a soccer legend that is known the world over, and who even played in the United Sates at a time where the sport was even less popular than it is now. The second a public figure, the type you would never imagine admitting to something that was supposed to be embarrassing.

But that was the genius of Pfizer, making the public feel at ease towards impotence. After all, this is a very common condition in men Bob Dole's age, and in young men as well, for that matter. And better yet, there is a treatment with a high rate of effectiveness, so there is nothing wrong with acknowledging what was wrong. As the cliche goes, the first step to solving a problem is admitting that you have one to begin with. Now Viagra advertising is seen everywhere, even online with websites like XLPharmacy.

One of the most successful of Pfizer advertising strategies is the Viva Viagra campaign. This is yet another effort to educate and entertain at the same time, and of course, sell more drugs. Relating Viagra to a sexual symbol like Elvis, even in an oblique way, is surely a stroke of greatness. There is no denying that this company has a top-flight research team, but they also have one heck of a marketing department. Hopefully, in the future we will see more advertising breakthroughs from Viagra and Pfizer.